GTM Playbooks, Templates & Free Tools
Everything we've learned building GTM systems for dozens of B2B companies - packaged into actionable playbooks, templates, and tools you can use today.
Outbound
The Signal-Based Outbound Playbook
How to identify buying signals - hiring, funding, tech adoption, intent - and trigger hyper-relevant outbound sequences automatically.
Multi-Channel Sequence Framework
Our proven 21-day, 12-touch sequence template across email, LinkedIn, and calls. Includes copy templates and timing strategy.
Email Deliverability Masterclass
Domain setup, warmup strategy, SPF/DKIM/DMARC configuration, and ongoing monitoring to keep your emails out of spam.
Enrichment & Data
The Data Waterfall Blueprint
How to architect multi-provider enrichment pipelines that deliver 2-3x more data coverage while reducing per-contact costs.
Lead Scoring Model Template
A ready-to-implement scoring model combining firmographic fit, behavioral signals, and engagement data. Includes the spreadsheet.
ICP Research Framework
Step-by-step process to define your Ideal Customer Profile using data, not gut feeling. Includes interview templates and analysis spreadsheet.
RevOps & Automation
CRM Architecture Guide
How to structure HubSpot or Salesforce for modern GTM - lifecycle stages, lead statuses, deal pipelines, and custom properties.
GTM Tech Stack Audit Checklist
A comprehensive checklist to evaluate your current GTM stack. Identify redundant tools, missing capabilities, and integration gaps.
Inbound Lead Routing Playbook
How to build instant enrichment, scoring, and routing for inbound leads - from form submit to rep notification in under 60 seconds.
Strategy & Planning
TAM Mapping Worksheet
Build your Total Addressable Market from scratch. Includes data sources, filtering criteria, and prioritization frameworks.
GTM Engineering Hiring Guide
What to look for when hiring a GTM engineer - skills matrix, interview questions, and compensation benchmarks for 2026.
ROI Calculator: Build vs. Buy vs. Agency
Compare the real cost of building in-house, buying SaaS tools, or hiring an agency. Includes hidden costs most people miss.
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