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Paid Ads & Paid Media

Performance-driven ad campaigns that generate pipeline, not just clicks

Most B2B paid ads waste budget because they optimize for clicks instead of pipeline. GTME runs paid campaigns that are integrated into your entire GTM system - targeting the same accounts your outbound is touching, retargeting website visitors identified by RB2B, and syncing ad engagement data back into your CRM for full attribution. We manage LinkedIn Ads, Google Ads, and Meta, with a heavy focus on LinkedIn for B2B. Every dollar is tracked from impression to closed-won.

What's included

LinkedIn Ads Strategy & Campaign Management
Google Ads (Search, Display, YouTube) Management
Meta Ads for B2B Retargeting
ABM-Aligned Ad Targeting (matched audiences, account lists)
Ad Creative Strategy & Copywriting
Landing Page Design & Conversion Optimization
Full-Funnel Tracking & Attribution Setup
Budget Allocation & Bid Strategy Optimization
A/B Testing Frameworks for Creative & Copy
Monthly Performance Reporting & Optimization

Results & proof

$32
Cost per qualified lead (LinkedIn)
Down from $180 before GTME

GTME cut our LinkedIn CPL by 82% by aligning our ad targeting with the same signal data powering our outbound. Everything finally works together.

VP Demand Gen
Series B SaaS

Tools we use

LinkedIn AdsGoogle AdsMeta AdsHubSpotGoogle AnalyticsHockeyStackUnbounce

Interested in Paid Ads?

Book a call and we'll show you exactly what we'd build for your team.

Book a Strategy Call

Ready to get started with Paid Ads?

30-minute strategy call. No commitment. We'll scope the work and give you a clear proposal within 48 hours.